Hi, I’m Sarah Richter. I’m the mum of a gorgeous newborn and a crazy toddler and the founder of Little Joey Co. I am married to a pretty perfect South African and we are based in the Northern Beaches of Sydney, Australia.
One of my favourite things about being a mum is doing this whole crazy motherhood thing with other strong, selfless, sleep deprived and hilarious mums.
About Little Joey Co
When I had my first baby, I was given several gifts of gorgeous little baby wraps featuring monkeys, zebras and all kinds of African animals that reflected my Saffa husband's heritage, but not my Aussie one.
There's nothing more useful than a giant baby wrap, so I searched for some that featured our amazing and unique Aussie wildlife. I didn't find anything, so I made some!
The other thing I'd noticed about the baby wraps I'd been given was that they were cotton and got scratchy with washing, so I wanted to find a softer fabric. A zillion fabric samples later and I couldn’t go past the incredible softness and breathability of 100% bamboo fabric. Working with an incredibly talented fabric designer, I wanted to capture our unique and adorable Australian wildlife while ensuring I kept the design simple and sophisticated. We came up with our first line of Little Joey Co baby wraps – koalas, kangaroos and wombats – filling the gap in the marketplace and creating something uniquely Australian that Aussie mums can be proud to wrap their bubbas in.
Little Joey Co baby wraps are the perfect mix of luxurious quality and beautiful Australian designs to create the perfect gift for an Aussie mum or a practical and beautiful Aussie gift to send to friends and family overseas.
Little Joey Co wraps are so snuggly and soft you’ll wish we made them for grown ups too. The perfect gift for a baby you love!