Hi, I’m Sarah Richter. I’m the mum of a gorgeous toddler and a crazy preschooler and the founder of Little Joey Co. I am married to a pretty perfect South African and we are based in the Northern Beaches of Sydney, Australia.
One of my favourite things about being a mum is doing this whole crazy motherhood thing with other strong, selfless, sleep deprived and hilarious mums.
I started making Australian themed baby wraps in 2018 after a search for excellent quality (non touristy!) Aussie baby wraps and discovering that there was nothing available.
The wraps quickly became popular, both for their super cute designs and for the unbelievably soft bamboo fabric I discovered after trialling many, many different bamboo fabrics.
As my business grew, I realised that in a world of low quality, cheap kids clothing there is a need for clothes like grandma would have made - excellent quality pieces to be passed down from generation to generation and worn again and again.
I hope you fall in love with these pieces and that your children, grandchildren and beyond will cherish them just as if grandma had made them.